VideoAds_t

Here’s a piece written nearly two years ago, before the Netflix streaming service became this popular, and before Hulu Plus was launched and LoveFilm flourished. As the Pay OTT TV blog launches, it seemed interesting to spotlight, in retrospect, the transition in the industry: today there are incredible pay-OTT success stories, and service providers planning 2011′s OTT TV services are considering paid content as an essential part of it, often complemented with an ads based offering. What used to be a vision has turned into reality…