Posted by Yaffa Finkelstein on May 13, 2012
What does Sky’s new subscription free offering to non-Sky customers tell us about the changing way in which consumers expect their content to be delivered? Are we to believe that this is merely an attempt at reaching more consumers? How are connected devices and OTT services challenging Sky’s iron grip on the pay market?
Posted by Yaffa Finkelstein on May 13, 2012
What does Sky’s new subscription free offering to non-Sky customers tell us about the changing way in which consumers expect their content to be delivered? Are we to believe that this is merely an attempt at reaching more consumers? How are connected devices and OTT services challenging Sky’s iron grip on the pay market?
Posted by Nicolas Weil on April 17, 2012
Posted by James Michael on April 9, 2012
As household budgets continue to tighten, the array of OTT services, particularly those on on-demand video platforms, are beginning to attract consumers towards unbundling their main TV packages. Cutting the cord may be regarded as overly cavalier by many Pay TV subscribers for the time being, but cord shaving could well continue to gain momentum over the next few years.
Posted by Yonatan Sela on November 2, 2011
Subscribe to our newsletter