As household budgets continue to tighten, the array of OTT services, particularly those on on-demand video platforms, are beginning to attract consumers towards unbundling their main TV packages. Cutting the cord may be regarded as overly cavalier by many Pay TV subscribers for the time being, but cord shaving could well continue to gain momentum over the next few years.

Hulu Plus is hot property right now. The American video subscription service recently passed 1 million subscribers faster than predicted and has begun its expansion into new markets with its launch in Japan. The continued success of the on demand video platform is certainly making …