Introducing HbbTV

In the 1970s a new television information service was introduced in the UK – Teletext. It offered a range of text-based information that typically included national, international and sporting news, weather and TV schedules and made a significant impact on the TV industry at the time. About 40 years later, its High Definition successor has been found, in the form of HbbTV – Hybrid Broadcast Broadband TV – that regulates the interaction and convergence between two mass mediums – internet and TV. HbbTV services and products are already available in Germany and are scheduled to launch in other countries in 2011. Therefore, and in light of the fact Tvinci is currently implementing its first HbbTV compliant service for a large European operator, we thought it could be a good idea to disperse the fog around this increasingly important standard.