So what is OTT 2.0, really? Earlier this year we tried to come up with a name that would capture the OTT experience we envision, one that makes the TV experience personal, social and truly independent of any device constraint. We came up with OTT …

Google and Apple have been leading successful innovation in the internet and media industries, but so far they haven’t been able to succeed in the OTT TV space. Google TV has in fact been an unmitigated disaster the first time out. Like Google, Apple’s previous attempt to launch an OTT service failed to capture the market in the way they hoped. Is it a matter of time, or are there simply too many obstacles for these companies in the TV industry?

Hulu Plus is hot property right now. The American video subscription service recently passed 1 million subscribers faster than predicted and has begun its expansion into new markets with its launch in Japan. The continued success of the on demand video platform is certainly making …

Increasing numbers of pay TV operators and broadcasters are making their first steps in the OTT TV (Over-the-Top TV) space. When they characterize their cross-device OTT TV services, they often find it hard to adapt to this new medium and fully utilize the advantages it offers. One of the major paradigm shifts pay TV operators and broadcasters should make in order to improve monetization of content in an OTT TV service, has to do with the target audience of the service. Granted, in the end it’s the same people. But in the OTT arena the household no longer consumes content as a single unit, but as individuals with different preferences.

Here’s a piece written nearly two years ago, before the Netflix streaming service became this popular, and before Hulu Plus was launched and LoveFilm flourished. As the Pay OTT TV blog launches, it seemed interesting to spotlight, in retrospect, the transition in the industry: today there are incredible pay-OTT success stories, and service providers planning 2011′s OTT TV services are considering paid content as an essential part of it, often complemented with an ads based offering. What used to be a vision has turned into reality…