Posted by Yonatan Sela on October 14, 2012
Posted by Yonatan Sela on January 23, 2012
Google and Apple have been leading successful innovation in the internet and media industries, but so far they haven’t been able to succeed in the OTT TV space. Google TV has in fact been an unmitigated disaster the first time out. Like Google, Apple’s previous attempt to launch an OTT service failed to capture the market in the way they hoped. Is it a matter of time, or are there simply too many obstacles for these companies in the TV industry?
Posted by Yonatan Sela on November 2, 2011
Posted by Yonatan Sela on March 14, 2011
Increasing numbers of pay TV operators and broadcasters are making their first steps in the OTT TV (Over-the-Top TV) space. When they characterize their cross-device OTT TV services, they often find it hard to adapt to this new medium and fully utilize the advantages it offers. One of the major paradigm shifts pay TV operators and broadcasters should make in order to improve monetization of content in an OTT TV service, has to do with the target audience of the service. Granted, in the end it’s the same people. But in the OTT arena the household no longer consumes content as a single unit, but as individuals with different preferences.
Posted by Yonatan Sela on March 13, 2011
Here’s a piece written nearly two years ago, before the Netflix streaming service became this popular, and before Hulu Plus was launched and LoveFilm flourished. As the Pay OTT TV blog launches, it seemed interesting to spotlight, in retrospect, the transition in the industry: today there are incredible pay-OTT success stories, and service providers planning 2011′s OTT TV services are considering paid content as an essential part of it, often complemented with an ads based offering. What used to be a vision has turned into reality…
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