What does Sky’s new subscription free offering to non-Sky customers tell us about the changing way in which consumers expect their content to be delivered? Are we to believe that this is merely an attempt at reaching more consumers? How are connected devices and OTT services challenging Sky’s iron grip on the pay market?

What does Sky’s new subscription free offering to non-Sky customers tell us about the changing way in which consumers expect their content to be delivered? Are we to believe that this is merely an attempt at reaching more consumers? How are connected devices and OTT services challenging Sky’s iron grip on the pay market?