Pay OTT TV is increasingly being seen as an effective way for operators to extend their existing services, increase ARPU and reduce subscriber churn. However, can other companies leverage existing billing relationships with subscribers/end users for profitable pay OTT TV services across devices?

Pay OTT TV is increasingly being seen as an effective way for operators to extend their existing services, increase ARPU and reduce subscriber churn. However, can other companies leverage existing billing relationships with subscribers/end users for profitable pay OTT TV services across devices?