Lazy Sunday Generation – Where is the TV market headed?

In early 2006 Lazy Sunday was the hottest video on the net. The funny hip-hop tune, written by the very white Andy Samberg and Chris Parnell became a huge viral hit. While 6.6 million watched it on the original airdate on NBC’s Saturday Night Live, about 5 million saw it in the following weeks on YouTube. NBC was shocked by the power of the net and had it removed. In the book of Genesis of online television, Lazy Sunday went down as the video which had changed traditional television forever: shortly after its huge online success YouTube was bought by Google for $1.6 Billion, which prompted NBC and Fox to co-found Hulu – the first online hub to feature free legal video content from two major broadcasters and over 100 other providers.